Nu fokuseras användarvänligheten för Big data. Om transportbranschen ska kunna utnyttja dessa verktyg i realtid krävs extremt användarvänliga system.

Across the board, investors are funding technologies that make it easier for anyone to build predictive models.

“The next generation of software will make the user of that software intelligent,” said Ping Li, a big data investor at Accel Partners, a Silicon Valley-based venture firm.

What this means is that you won’t need a Ph.D in statistics to use the new data visualization and analytics tools. They are designed for junior-level employees at marketing and sales teams who can benefit from real-time information about potential customers.